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Lead Generation · 2026-10-15

10 Ways to Generate More Leads for Your Business

Lead generation without the fluff — ten tactics that work for small businesses.

The Ten

  • 1. Make your phone number clickable and unmissable on mobile
  • 2. Shorten your contact form to the essentials
  • 3. Ask every happy customer for a Google review
  • 4. Add a dedicated page for each service you offer
  • 5. Show your previous work with real photos
  • 6. Complete every section of your Google Business Profile
  • 7. Answer the questions customers ask on your website as content
  • 8. Run a small, targeted Facebook campaign to your local area
  • 9. Respond to every enquiry within hours, not days
  • 10. Retarget website visitors with a reminder ad

Where to Start

Do the ones costing you nothing first — 3, 4, 6 and 9 are pure discipline. Then look at your website as a lead generation tool rather than a brochure (1, 2, 5). Only then spend money on traffic with 7, 8 and 10.

Notice the pattern: most lost leads are not a traffic problem. They leak at the website stage — which is why we build websites and lead generation systems together rather than separately.